In this blog post, we explore the key aspects of the EU Wine Electronic Labelling Regulation and the benefits it brings to both consumers and wine producers.
For an in-depth review of the law and a live demo of our e-label cloud platform, please contact us here.
What are the requirements under EU Regulation 2021/2117?
In recent years, the European Union has been at the forefront of regulatory advancements, embracing technological innovations to ensure consumer protection and product transparency.
One such significant development is the EU Regulation 2021/2117 which pertains to the introduction of electronic labels for wine products. EU Regulation 2021/2117 is an initiative to streamline and digitize the presentation of essential information on wine products sold within the EU market. The primary objective of this regulation is to improve consumer understanding and accessibility to crucial details about the wine they purchase while reducing paper waste associated with traditional labels.
From 8 December 2023 onwards all wines sold in the EU are subject to new labelling requirements. A similar regulation for spirits is also expected to come into force soon. Wineries need to quickly take the necessary steps to comply with the law in order to avoid penalties. According to the EU Regulation 1306/2013 (Chapter IV, Articles 89 and 90), wines that are not labelled in conformity with the Regulation will not be placed on the market or they will be completely removed.
Key Features and Requirements
Electronic Label Content: Under this regulation, wine bottles must be equipped with an electronic label that displays specific information about the product. The required content includes, but is not limited to:
· Name and category of the wine
· List of ingredients
· Energy value
· Nutritional declaration
· Alcohol content
· Volume of the bottle
· Name and address of the producer or bottler
· Information on allergens (if applicable)
· A link or QR code to access additional details online
Data Accessibility: Consumers can access comprehensive information about the wine by scanning the QR code or following the provided link on the electronic label. The linked online platform (discover e-label cloud features and pricing) will offer detailed data, including grape varieties used, vineyard location, production methods, and any certifications or awards received.
Multilingual Presentation: To ensure widespread comprehension, the electronic labels must be available in multiple EU official languages, enabling consumers from various member states to access product information in their native tongues.
What are the Benefits for Wine Producers?
Market Competitiveness: Wine producers can leverage electronic labels to showcase their products' unique qualities, certifications, and accolades, enhancing their market competitiveness.
Brand Storytelling: With the ability to provide extensive information about their wines, producers can effectively communicate their brand story, values, and commitment to sustainability, resonating with conscious consumers.
Supply Chain Efficiency: The electronic labeling system allows for smoother supply chain management, enabling producers to track products and streamline logistics efficiently.
What are the Advantages for Consumers?
Enhanced Transparency: Consumers will benefit from greater transparency as they can easily access detailed information about the wine's origin, production methods, and other relevant data. This empowers them to make more informed purchasing decisions aligned with their preferences and values.
Reduced Counterfeit Products: The electronic labeling system offers a more secure way to verify the authenticity of wine products, protecting consumers from purchasing counterfeit or substandard wines.
Accessible and Eco-Friendly: By transitioning from traditional paper labels to electronic ones, consumers can access information with a simple scan, reducing the need for physical resources and minimizing paper waste.
The e-label cloud platform
The e-label cloud platform offers winemakers easy-to-use digital tools to create electronic labels and fully manage the lifecycle of their products.
Affordable, easy-to-use tools for out-of-the-box compliance with the EU regulation
Our team is available to support you in the e-label creation process
Through our regional partner laboratories, we offer cost-effective services for oenological analyses (nutritional values and beyond)
In addition to out-of-the-box compliance with EU Regulations, the e-label cloud platform allows you to use e-labels as a "key" to the wider digital transformation of your winery
The only e-labelling tool worldwide that uses blockchain technologies to provide enhanced traceability of wine data
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